Hitachi Chemical 50th Anniversary campaign

February 14, 2012

Year 2012 is Hitachi Chemical's 50th anniversary year; to celebrate the anniversary they wanted to use a positive and upbeat image to give people hope for the bright future. My role was to create two sets of paper artworks to be used as advertising posters/billboards in major cities in Japan, all year round in 2012. Some of the locations included airport terminals and Shinkansens (bullet trains) among others. The above photos are featuring the 1st visual of the campaign, the 2nd celebratory part of the project will be revealed later in the year.







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